Jumpstart B2B Communications

The term marketing has come to mean many things to many people. What’s most important?

Infographics as Content

Infographics are a quick way to provide to the people with whom you’re trying to communicate a lot of data in a visually appealing way. Communication isn’t just words!

Sarah CookeApril 21, 2020infographics, communications, social media, social media marketingComment

Ad Creates PR Crisis

When a small jewelry store said it was ‘ok to throw rocks at girls,’ the marketing campaign turned into a PR nightmare. Read my insights about it here.

Sarah CookeApril 21, 2020marketing, marketing humor, humor in marketing, public relations, PR, messaging, communicationsComment

5 PR Dos & Don'ts

After more than 20 years in journalism and public relations, I’ve seen some good and some really bad public relations work. Do it right and you can’t go wrong!

Sarah CookeApril 21, 2020public relations, PR, journalism, editors, reporters, news, communicationsComment

My Social Media Troll

If you’re on social media, you’ve likely run into some trolls. If they come after you, take a deep breath. Here’s how to handle them.

Sarah CookeApril 21, 2020social media, trolls, communications, social media marketingComment

9 Rules of Networking

Networking can be difficult for some people who are introverts, like myself, but even those who are excellent at it can get hung up sometimes. Here are the tips that get me through.

Sarah CookeApril 21, 2020networking, professionals, communicationsComment