Aging gracefully is definitely not the way to go with your company’s brand and marketing. Brand is a combination of how a company wants to be perceived and …

Sarah CookeMarch 28, 2023branding, marketing, marketing strategy, content marketing strategy, b2b marketing, B2B communications, Strategic B2B marketingComment

Jumpstart B2B Communications

The term marketing has come to mean many things to many people. What’s most important?

Sarah CookeJanuary 14, 2023public relations, marketing, content marketing, CUSOs, marketing strategy, strategic marketing, content marketing strategy, communications, strategic communications, B2B communications, b2b marketing, Strategic B2B marketingComment

Ad Creates PR Crisis

When a small jewelry store said it was ‘ok to throw rocks at girls,’ the marketing campaign turned into a PR nightmare. Read my insights about it here.

Sarah CookeApril 21, 2020marketing, marketing humor, humor in marketing, public relations, PR, messaging, communicationsComment

Content Boosts Conversion

Content marketing helps consumers of your products and services find you in their web searches, provides thought leadership material for engagement and, placed strategically with your marketing, helps drives leads and conversions!

Sarah CookeApril 21, 2020content strategy, content marketing, marketing, conversions, sales, marketing funnelComment