What is a brand…

…and does your Company have one? The concept of a brand has become vital for organizations striving to form a unique identity and connect with their target audience.

Sarah CookeJune 27, 2023PR, content marketing, content strategy, content marketing strategy, public relations, brand, branding, brand buildingComment

Jumpstart B2B Communications

The term marketing has come to mean many things to many people. What’s most important?

Sarah CookeJanuary 14, 2023public relations, marketing, content marketing, CUSOs, marketing strategy, strategic marketing, content marketing strategy, communications, strategic communications, B2B communications, b2b marketing, Strategic B2B marketingComment

Ad Creates PR Crisis

When a small jewelry store said it was ‘ok to throw rocks at girls,’ the marketing campaign turned into a PR nightmare. Read my insights about it here.

Sarah CookeApril 21, 2020marketing, marketing humor, humor in marketing, public relations, PR, messaging, communicationsComment

5 PR Dos & Don'ts

After more than 20 years in journalism and public relations, I’ve seen some good and some really bad public relations work. Do it right and you can’t go wrong!

Sarah CookeApril 21, 2020public relations, PR, journalism, editors, reporters, news, communicationsComment