CCS is joining people across the country who are walking in the Out of the Darkness Community Walks to prevent suicide…
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Two very powerful tools combine to create a dynamic duo of brand building: PR and social media.
Read MoreContent marketing has emerged as one of the most effective strategies to create a powerful brand image and connect with your target audience on a deeper level.
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I was speaking to a group, and as I introduced myself, I shared a story – the story of how I started my company.
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…and does your Company have one? The concept of a brand has become vital for organizations striving to form a unique identity and connect with their target audience.
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CU Strategic Planning has been at the forefront of helping credit unions unlock their potential through Community Development Financial Institution (CDFI) certifications, grants and much more. After 12 years in business, CU Strategic Planning realized it was time to take its brand and growth to the next level by increasing awareness and amplifying its deep bench of expertise.
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Your Marketing Co., a leading strategic marketing, branding strategic planning services firm for credit unions, acknowledged the need for an outside perspective to further enhance its reach into the credit union market.
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Building a resilient brand is critical for businesses of all sizes in today's competitive market, particularly one as niche as credit unions.
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Aging gracefully is definitely not the way to go with your company’s brand and marketing. Brand is a combination of how a company wants to be perceived and …
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I’ve been fortunate to have attended 22 of the last 23 CUNA Governmental Affairs Conferences, and I plan to attend in 2023 as well. Here’s my take on what you will see and what you should see – and of course, communicate:
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The term marketing has come to mean many things to many people. What’s most important?
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Do you know why so many of your competitors are upping their content marketing game? Here’s how you can compete to grab attention, elevate expertise and help drive leads.
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The stories we use to motivate ourselves and others become our story. Our brand. Our legacy.
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Executives, marketing and public relations professionals for credit unions, CUSOs and other business partners looking to expand their business can learn from industry veteran, Cooke Consulting Solutions Principal Sarah Snell Cooke.
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Get comfortable being uncomfortable because your work is too important not to reach more people. Share your member success stories, your expertise, your mission and values, and allow the weight of your words to spark movement.
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Crises are inevitable, so how should you handle your company’s public relations when ‘stuff’ hits the fan?
When a story could or has had a negative impact on your company, how you respond will help mitigate the fallout to your organization’s image and business.
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And how is it different from marketing?
Let’s start here: The difference between marketing and public relations is the difference between saying you’re great and someone else saying you’re great.
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Leveraging public relations, along side marketing and social media, is a powerful combination to help grow your business. Read the blog and sign up for the March 29 webinar!
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Infographics are a quick way to provide to the people with whom you’re trying to communicate a lot of data in a visually appealing way. Communication isn’t just words!
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