What is a brand…

…and does your Company have one? The concept of a brand has become vital for organizations striving to form a unique identity and connect with their target audience.

Ad Creates PR Crisis

When a small jewelry store said it was ‘ok to throw rocks at girls,’ the marketing campaign turned into a PR nightmare. Read my insights about it here.

Sarah CookeApril 21, 2020marketing, marketing humor, humor in marketing, public relations, PR, messaging, communicationsComment

5 PR Dos & Don'ts

After more than 20 years in journalism and public relations, I’ve seen some good and some really bad public relations work. Do it right and you can’t go wrong!