YMC Finds Success
Your Marketing Co.’s Success
Your Marketing Co., a leading strategic marketing, branding strategic planning services firm for credit unions, acknowledged the need for an outside perspective to further enhance its reach into the credit union market. Seeking to practice what the team preached to credit unions, it turned to Cooke Consulting Solutions.
Through this partnership, Your Marketing Co. unlocked new strategies and achieved remarkable results. In this blog post, we'll explore how this collaboration propelled Your Marketing Co. to greater heights in B2B content marketing and public relations.
Starting with the Right Fit: Your Marketing Co. CEO Bo McDonald understands the value of an outside perspective; it’s what he preaches to his own clients. When he first engaged Cooke Consulting Solutions more than two years ago, both parties interviewed each other to ensure a good fit. Bo and Sarah Snell Cooke, founder of Cooke Consulting Solutions, shared a common passion for supporting the credit union community. They discussed business philosophy, objectives and the desired marketing outcomes and strategy.
Crafting a Winning Strategy: Cooke Consulting Solutions quickly identified that Your Marketing Co. needed a refined content marketing strategy. Bo had a strong voice, so he continued writing the company’s blogs with some polishing from Sarah for conciseness, product alignment and CEO. Bo emphasizes that Sarah asked the right questions to help Your Marketing Co. objectively assess its brand presentation and develop an approach that aligned with the businesses’ goals.
Getting to Work: As the partnership deepened, the approach became clearer. Cooke Consulting Solutions reviewed Your Marketing Co.'s blogs, ensuring search engine optimization, internal links, grammar and style. Sarah's 24-year history in the credit union community eliminated the need for extensive industry education, streamlining the process and generating effective results faster.
Achieving Results: With a carefully planned content calendar encompassing various channels, Your Marketing Co. executed one the plan with Sarah’s guidance and public relations assistance. Regular check-ins and collaboration between both teams ensures progress continues to be on track. The public relations efforts, including thought leadership content and press releases, elevated brand awareness and attracted new business opportunities. A single news release picked up by Credit Union Times led to a prospective credit union reaching out to Bo, resulting in a closed deal.
Additionally, optimizing Your Marketing Co.'s website content with long-tail keywords and improving backend elements attracted a more meaningful audience. Although overall traffic decreased, engagement metrics such as pages per session and session duration increased significantly. The 'contact us' form fill page visits increased by nearly 100%, demonstrating the effectiveness of Sarah’s methods. Moreover, the company's social media presence expanded exponentially, with a specific focus on LinkedIn, which also drove increased website traffic.
Thanks to the expertise and guidance of Cooke Consulting Solutions, Your Marketing Co. achieved substantial success in its B2B marketing efforts. The collaboration provided a fresh perspective, refined its content marketing strategy and expanded its brand awareness among credit unions. If you're want to take your business’ brand to new heights and reach more credit unions and community banks, talk to Sarah!